Welcome to UJ Digital, your gateway to
innovative learning experiences.
The purpose of the SLP Marketing Management module is to provide an introductory orientation towards the principles of Marketing.
A National Senior Certificate (NSC) with certificate endorsement is required for admission.
Explain the basic principles and role of marketing in an organization.
Identify and describe key marketing concepts and terminology.
Understand consumer behavior and market needs.
Apply the marketing mix to simple business scenarios.
Nhlamolo Chabalala
Please contact Chabalalan@uj.ac.za for more details about this course.
+27 (11) 559 4555