SEMESTER (C-19) / Marketing Management
SEMESTER (C-19)

Marketing Management

Instructor
Teacher

Prof I Struweg

Last updated

17 Aug, 2025

About Course

Description:

The purpose of the short-learning programme (SLP) in Marketing Management is to provide an introductory orientation towards the principles of Marketing.

Admission Requirements:

The minimum admission requirement is a NQF level 4 with certificate endorsement.

PLEASE NOTE, a minimum of twenty registrations is required for this offering to run.

Course Curriculum

The SLP will cover the following themes:
  • Develop an understanding of the concept of marketing
  • Theory and practical components of marketing
  • Introduction to the four ‘P’ of marketing 
  • Understanding of and insight into marketing management and its purposes

Your Instructors

Prof I Struweg

Prof I Struweg

Instructor

Course Dates

  • Enrollment Opens: Friday, 01 Aug 2025
  • Enrollment Closes: Sunday, 31 Aug 2025
  • Course Starts: Monday, 08 Sep 2025
  • Course Ends: Sunday, 16 Nov 2025

Extra fees and levies for whole programmes

A registration fee and non-refundable ICT levy are charged when you register for a programme that carries 60 credits or more, or is 600 hours or more in duration.

For 2025, these charges amount to R1 150.

*Note that specific programmes are exempt from these charges; this will be indicated in the registration process.

Marketing Management - Default Course Cover
R 5000*
Registration Token
CBEDBM
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This course includes:
Duration 11 weeks
Focus Area Sustainable and just economies
Accredited Yes
NQF Level 5
Mode of Delivery Scheduled delivery — asynchronous & synchronous
Skill Level Beginner
Start Date 9/8/2025