Short Learning Programme / Social Media Management
Short Learning Programme

Social Media Management

Instructor
Teacher

Lucian de Koker and Wafeequa Dinath

Last updated

24 Jul, 2025

About Course

Description:

The purpose of this short learning programme (SLP) in Social Media Knowledge Management is to introduce students to the concept of social media information management from a business perspective, by investigating how companies successfully disseminate and gather information through social media. The SLP focuses on the creation of a social media information management strategy, aligned to an organisation’s business objectives, as well as to explore best practices regarding social media information management policy drafting and implementation.

Admission Requirements:

• National Senior Certification (NSC) - NQF level 4.
OR
• Senior Certificate (SC) (before 2009) - NQF level 4; and
• A minimum of 2 years working experience.

Course Curriculum

The following topics will be covered:
• An introduction to social media information management from a business perspective.
• Exploring the need for having a business-focused social media presence.
• Writing a social media information strategy.
• Writing a social media information policy.
• Ethical implications of social media engagement and social media information management practices.

Learning Outcome(s):
At the end of the course, students should be able to:
• discuss the rise of social media engagement from a business perspective;
• identify the need for business-focussed social media information management;
• develop a social media strategy;
• develop a social media information management policy; and
• discuss the ethical implications of social media engagement.

Your Instructors

Lucian de Koker and  Wafeequa Dinath

Lucian de Koker and Wafeequa Dinath

Instructor

Course Dates

  • Enrollment Opens: Monday, 03 Feb 2025
  • Enrollment Closes: Friday, 31 Oct 2025
  • Course Starts: Monday, 03 Mar 2025
  • Course Ends: Tuesday, 11 Nov 2025

Extra fees and levies for whole programmes

A registration fee and non-refundable ICT levy are charged when you register for a programme that carries 60 credits or more, or is 600 hours or more in duration.

For 2025, these charges amount to R1 150.

*Note that specific programmes are exempt from these charges; this will be indicated in the registration process.

Social Media Management
R 8060*
Registration Token
SLPIKM
You'll need this token during registration
This course includes:
Duration 8 weeks
Focus Area Digital revolution
Accredited No
NQF Level n/a
Mode of Delivery Self-paced
Skill Level Intermediate
Start Date 3/3/2025