Short Learning Programme / Competitive Intelligence: Tools and Analysis
Short Learning Programme

Competitive Intelligence: Tools and Analysis

Instructor
Teacher

Cor Niemand and Lucian de Koker

Last updated

24 Jul, 2025

About Course

Description:

The purpose of this SLP is to introduce students to analytical frameworks such as scenario analysis and competitor benchmarking, in order to strategically identify and present information as actionable intelligence. The purpose of this SLP is also to focus on ethics in Competitive Intelligence, ensuring that students are made aware and adhere to international standards in this regard. Students will further be introduced to the corporate structure as it relates to the function of Competitive Intelligence, and students will explore the skills and expertise required by a Competitive Intelligence Analyst.

Admission Requirements:

• National Senior Certification (NSC) - NQF level 4;
OR
• Senior Certificate (SC) (before 2009) – level 4.

Course Curriculum

The following topics will be covered:
• Overview of Strategic & Competitive Analysis relevance.
• Planning of Strategic & Competitive Analysis work.
• Competitive information collection methods and sources.
• Analysis tools and techniques - Dissemination of intelligence.

Learning Outcome(s):
At the end of this course, students should be able to:
• discuss the strategic relevance of competitive intelligence;
• develop the industry standards guiding competitive intelligence ethics;
• identify sources of strategic information and intelligence; and
• select the appropriate analytical tools to conduct successful strategic competitive analysis, resulting in actionable intelligence.

Your Instructors

Cor Niemand and  Lucian de Koker

Cor Niemand and Lucian de Koker

Instructor

Course Dates

  • Enrollment Opens: Friday, 07 Feb 2025
  • Enrollment Closes: Friday, 31 Oct 2025
  • Course Starts: Saturday, 01 Mar 2025
  • Course Ends: Tuesday, 11 Nov 2025

Extra fees and levies for whole programmes

A registration fee and non-refundable ICT levy are charged when you register for a programme that carries 60 credits or more, or is 600 hours or more in duration.

For 2025, these charges amount to R1 150.

*Note that specific programmes are exempt from these charges; this will be indicated in the registration process.

Competitive Intelligence: Tools and Analysis
R 9550*
Registration Token
SLPIKM
You'll need this token during registration
This course includes:
Duration 3 weeks
Focus Area Digital revolution
Accredited No
NQF Level n/a
Mode of Delivery Self-paced
Skill Level Intermediate
Start Date 3/1/2025