Description:

The purpose of this short-learning programme (SLP) is to equip students with the integrated knowledge needed to develop strategic marketing plans that empower organisations to compete successfully and secure future growth prospects in their respective markets. The secondary purpose of this SLP is to provide students with a holistic view of the role, power and strategic importance of the marketing function in an organisation. 

Admission Requirements:

A student would need to be in the process of completing or in possession of a BCom / Adv Diploma / BTech (Marketing-related qualification), where both Marketing Management 1A and 1B module or equivalent modules have been completed on NQF 5 level.

This SLP will only be offered if there is sufficient interest.